Jagalchi Market
자갈치시장 · 50 mins
Iconic seagull-shaped market building housing Korea's largest seafood emporium. Hundreds of vendors selling live and dried seafood.
Read cultural background
Welcome to Jagalchi Market, Busan's most iconic seafood destination and Korea's largest fish market! Established in the 1940s by resilient women vendors known as "Jagalchi Ajeommas," the market became a lifeline for families during the Korean War era. Today it stands as a proud symbol of Busan's coastal identity and working-class spirit, beloved by locals and travelers alike. What makes Jagalchi truly special is the raw, unfiltered energy you feel the moment you arrive. The outdoor stalls along the waterfront buzz with vendors expertly slicing live octopus, displaying glistening fish, and calling out to passersby with warm persistence. Upstairs in the main building, you can purchase fresh seafood on the first floor and have it cooked and served to you right away on the upper floors, a uniquely Korean dining experience that feels both casual and unforgettable. A few etiquette tips to help you fit right in. First, if you sit down at a seafood stall, you are generally expected to order something, so browse before settling. Second, bring cash, as many smaller outdoor vendors do not accept cards or foreign payment apps. Third, bargaining is mildly acceptable but keep it light and always stay friendly, aggressive haggling is considered rude. For the best photos, head outside early in the morning when fishermen unload the overnight catch and the light is golden and dramatic. The view of the market building with the harbor and Namhang Bridge in the background is a classic Busan shot. A hidden gem is the narrow alley of halmae pojangmacha tents just west of the main building, where elderly women sell spicy seafood snacks for almost nothing. Nearby, do not miss Gukje Market for street food and shopping, and grab a bowl of dwaeji gukbap, Busan's famous pork soup, just a short walk inland.